Mobile Marketing Information, Tips and Advice is Teimlo's blog series dedicated to bringing you expert knowledge and some of the latest information, tips and advice on mobile marketing that could be of real use. Please read, enjoy and share your comments.
Have your customers gone mobile?
The first thing in order to answer this question would be to find out how many of your readers respond to emails on their mobile phones or portable devices.
How to monitor if they are going mobile would be to create a text version of your HTML message and place it on a page at your Web site. Then, put a link to this version at the top of an email message, next to the link to your Web version. This way you can track who is subscribing to you.
There are also three things that makes mobile a new and innovative way to communicate to your audience.
Firstly, you have a platform to work off. You will be capturing your audiences attention through a much smaller screen.
Secondly, you will be supplying content to your consumer through this new medium so content rendering is an important aspect to consider. Text usually renders well on most devices but you will need to re think your messages so that they are attractive on the smaller screen.
Thirdly, you have to consider that not everybody is living there life through mobile as yet but people do mainly pick up emails and open texts whilst either travelling to and from destinations or when able to retrieve a message.
The main key is to ensure that any messages that you send out to your audience are optimized so that they can be previewed on most mobile platforms.
Some simple steps are as follows:-
1. Offer a text option and an alternative to HTML.
2.Ensure that if you add any URLs then these can be tracked.
3.Keep your message brief so that your readers are led to an opt to click button to enable them to read the rest of the message. Always ensure that your message has an opt in and opt out option.
Unlike static and one-way communications channels, mobile is about context and behaviors.In following the correct steps to market through mobile can be especially effective in reaching mobile consumers.
For more Mobile Tips and Advice and information please check back soon. If you would like to contribute an article please contact Marie.
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