Mobile Marketing Information, Tips and Advice is Teimlo's blog series dedicated to bringing you expert knowledge and some of the latest information, tips and advice on mobile marketing that could be of real use. Please read, enjoy and share your comments.
eReading Revolution.
While books and newspapers continue to be a dominant platform for reading, there is an increasing shift towards using mobile devices and eReading.
As eReading' is one of the latest trends to hit both the mobile and literature market because it allows users to choose to read anything from a magazine article, to a blog, to a single book chapter to an entire novel from a mobile device. The content is both free and paid for in an effort to capture a wider audience, as well as revenue.
Recently Google launched its Book Search and has made the entire texts of 1.5 million out-of-copyright books available for searching and reading on mobile devices. Each book has been formatted to work best on the iPhone and handsets running Google's mobile operating system, Android.
In an article in Top Tech News, electronic readers were listed as the second fastest-growing products in 2008 based on estimated shipment revenues, according to the Consumer Electronics Association. E-reader shipment revenues grew 265 percent, according CEA, who expects revenues for e-reading devices to increase 110 percent this year and companies such as Sony are paying attention and want a piece of the e-book market. Sony has come out with the PRS-505 Portable Digital e-Reader System. Stanza, an e-book reader software developer, has sealed a deal with Random House to allow several books to be read on the iPhone.
For more Mobile Tips and Advice and information please check back soon. If you would like to contribute an article please contact Marie .If you would like to find out more about our services please contact us.
Comments