Book reviews from Teimlo is our blog series devised to recommend marketing and networking books that could help with your business.
The Social Network Business Plan: 18 Strategies That Will Create Great Wealth.
David Silver
ISBN: 978-0-470-41983-0
For those who are looking at improving their social network or to start a new online community will benefit from David Silver’s book The Social Network Business Plan: 18 Strategies That Will Create Great Wealth.
David Silver is the Pied Piper of social networks, having funded more than a dozen of them, including onesite.com, iboats.com, and collarfree.com, and has consulted for pensiongovernance.com and many others. Before the social networks wave crashed onto his shore, David provided the early stage capital for ActMedia, Cognition Technologies, Frontier Telecommunications, Intelepeer, TIE/communications, and Victor Kiam's LBO of Remington Brands, among more than 600 other entrepreneurial companies.
His book is not a book about social or online technology. Instead it deals with the issues and challenges that need to be addressed to build and maintain successful online social networks from the perspective of an investor.
Throughout this book Silver defines wealth in two ways, first from the perspective of an investor and secondly that wealth is the benefit members receive from achieving the fundamental goals of the network, besides fellowship and social interaction.
Silver explains the 18 methods to create revenue for social networking sites none of which are advertising whilst also predicting the demise of successful online social sites that rely on advertising as non-sustainable modalities.This is explained within different sections throughout the book discussing how to create fees and direct revenue , marketing revenue, to indirect revenue.
Our View:This book is a very interesting read if you are building something that people want or need online. The book gives you plenty of ideas, some simpler than others that you can try for your community. Obviously, some of the advice may not work for your community, but if you know what your community wants you should be able to figure out which ones will work.
If you have read The Social Network Business Plan: 18 Strategies That Will Create Great Wealth and would like to leave comment please feel free to do so. If you would like to contribute a book review please contact Marie.
Comments