Mobile Marketing Information, Tips and Advice is Teimlo's exciting new blog series dedicated to bringing you expert knowledge and some of the latest information, tips and advice on mobile marketing that could be of real use. Please read, enjoy and share your comments.
Viral Marketing of Mobile Content
We hear about the term viral marketing more and more on a daily basis but knowing how to put this into practice and what it really means is something that we question. However, viral marketing in itself describes any strategy that encourages visitors to pass of a marketing message creating a potential for growth in exposure.
As viral marketing continues to grow throughout the social media world, figures reveal that mobile marketing in itself is expected to grow to over $24 billion worldwide in 2013, jumping from just $1.8 billion in 2007, according to ABI research. These figures inform us that the mobile and web is the most cost effective form of viral marketing whilst creating a brand awareness and that viral marketing has considerable value in the mobile market. Yet to create a viral that produces something of value to your business and not just for entertainment needs consideration. Below are a few of tips to help you with your viral.
1. Give away something of value to your audience. This could be some simple as free information, ringtone or game. Remember a branded game provides a great awarenessss tool for your business.
2. Keep your viral simple to transmit. Nobody wants a viral that takes ages to download or to read. Remember it takes 3 clicks for somebody to lose interest in what you are offering.
3. Leverage web aggregators that bring in lots of people and redirect them to other sites to use your service or buy your product.
Keep watch of this series for further information. If you would like to contribute an article please contact Marie or of you would like to find out more about our services please contact us.
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