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Mobile Marketing Information, Tips and Advice # 6 : Ways to bring visibilty to your mobile marketing campaign

Mobile Marketing Information,Tips and Advice is Teimlo's exciting new blog series dedicated to bringing you expert knowledge and some of the latest information, tips and advice on mobile marketing that could be of real use. Please read, enjoy and share your comments.

In today's economic climate, businesses are looking at new cost effective ways to market to their audience. Previous articles have given an insight into using the mobile phone to reach out to your audience informing you of some successful steps in doing so. However, it is essential that you have a controlled marketing mix to ensure that campaigns are simple and central.

Ways to ensure this is to keep it as simple as possible. For instance, augment SMS campaigns with one-off emails that are easily readable on both mobile phones and PCs. This will ensure that you create high visibility of your mobile services to your market. Consider using social networks to create links to your mobile site or website. Research as shown in the Mobile Marketing Magazine reveals that 'among other things, three-quarters of mobile network operators believe that mobile social networking will play a “very important” role in expanding the messaging market; and that mobile social networking, along with mobile applications, will be the two areas operators most expect to invest in over the next 12 months, with 75% of operators saying they will invest in these two areas.

Companies that are able to identify new and smart ways to leverage their customer knowledge and apply that to their mobile marketing campaigns will experience a high level of success.

If you would like to contribute an article please contact Marie or of you would like to find out more about our services please contact us

 

Cool Stuff # 19 Ping.fm

Cool stuff is Teimlo's blog series to help you out by telling you about useful applications and websites that can help your business.

   Do you have more than one social networking site that you like to keep updated? If so, Ping.fm is a very simple and easy to use tool that will allow you to post your messages exactly where you want them to go without the hassle of visiting every site individually. Just type in your message and ping it off.

Teimlo derives no financial benefit from featuring Pingfm in this series. If Pingfm is useful to you please comment and/or share this entry.

Mobile Marketing Information, Tips and Advice # 5 : The Mobile Content Market

Mobile Marketing Information,Tips and Advice is Teimlo's exciting new blog series dedicated to bringing you expert knowledge and some of the latest information, tips and advice on mobile marketing that could be of real use. Please read, enjoy and share your comments.

As already mentioned in the previous article '12 Things You Must Know to be Successful with Mobile Marketing' written by Richard Westlund, the mobile presents opportunities for creativity, innovation and exploration. It is clear that as mobile technology advances the opportunities for mobile marketing will be prevalent and the mobile content market is set to overtake the on-line advertising market through the mobile content market that includes ringtones, wallpapers, video, text alerts, all forecast to grow at 18 percent to $67 billion this year.

With mobile content being diverse and as new methods of applying this content to reach customers via the mobile are introduced, mobile marketing will appeal more to businesses rather than online based marketing, therefore according to Ron Shuttleworth it is possible that 2009 will see mobile content marketing outgrow the online base market.

If you would like to contribute an article please contact Marie or of you would like to find out more about our services please submit a contact form.

Expert Voices #7: Driving Traffic Offline to Online

Expert Voices is the Teimlo blog entry series dedicated to sourcing expert knowledge for our readers and customers. Please read, enjoy, share comment.

 

Mark Bowden who works with the Internet Marketing & Website Conversion Specialists has kindly contributed the article offering expertise knowledge on internet marketing tips.

 

Driving offline traffic to online is probably one of the most misunderstood areas of marketing and internet marketing. Pick up the local paper today and throughout it you’ll see plenty of expensive advertisements from all kinds of companies in varying industries. Many of these, including the larger supposedly more experienced companies will simply feature their web address in small print at the bottom of the ad.

 

The one major problem with this is the only visitors your likely to get are the ones that we call “Hot for what you’ve got”. This will be a very tiny portion of your “Target audience” and your target audience, in turn, is probably only a small fraction of the readership of the publication.

Instead of copying what “the big boys do” try to be more imaginative.

For example:-

Let’s say I own a dog boarding kennels and I’ve been running a basic ad in some kind of dog owner magazine.

Now assuming I’ve not had much space to work with and I want people who are going on holiday “THIS YEAR” not next week, to take action and enter my marketing funnel.

Rather than run an ad simply stating Dog Boarding with a contact number address and website address, hoping to get those at the last minute trying to sort out somewhere to put the family pets, I’d get far better results asking those who are going on holiday this year to visit my website to claim a free DVD or CD showing & explaining exactly how I care and look after their pets.

At the very least I should be asking them to visit the site to claim a free broucher along with a pre booking discount.

This way not only will I attract more potential customers to visit my site, by collecting their details in exchange for the information, I can continue to build a relationship with them until they’re ready to go on holiday.

TIP) You must compel reader to visit the site, there has to be something in it for them and you must clearly state it within the ad.

TIP) Change the URL for each publication so that you can monitor results eg:-

www.mysite.com/free brochure for one advertisement
www.mysite.com/freedvd for another advertisement etc…

Try changing some of your existing ads and I’m sure you’ll see far better results.

Teimlo would like to thank Mark Bowden for kindly contributing this article to the Expert Voice Series. Please ensure to keep watching this blog for further entries providing you with expert knowledge.

If you wish to contribute an article please contact Marie.

 

Cool Stuff # 18 Twittercal

Cool stuff is Teimlo's blog series to help you out by telling you about useful applications and websites that can help your business.

Twittercal

  Twittercal is a useful tool to update your google calender through Twitter. How does it work? The tool connects your Twitter account to google and adds events straight into your Google calender. It is as simple as that.

Teimlo derives no financial benefit from featuring Twittercal in this series. If Twittercal is useful to you please comment and/or share this entry.

Mobile Marketing Information, Tips and Advice # 4: 12 Things You Must Know to Be Successful with Mobile Marketing (Part 3)

Mobile Marketing Information,Tips and Advice is Teimlo's exciting new blog series dedicated to bringing you expert knowledge and some of the latest information, tips and advice on mobile marketing that could be of real use. Please read, enjoy and share your comments.

ByRichard Westlund, article kindly contributed by the MMA.

(Continued from Part 2)...

8. Engage the consumer – and drive sustained dialogue and interaction

Mobile is a highly effective response channel to expand brand engagement with individuals. In fact, mobile goes well beyond interruption- based media like TV in generating a personal interaction between the brand and the consumers. Therefore, you should think about the overall journey the customer will take during your campaign. That means planning for what will happen after the first interaction. While many mobile campaigns focus on driving traffic to a web site, remember that this is just the start of the conversation with the consumer. Keep them engaged and continue to provide relevance and value to continue the relationship and the dialogue.

9. Test the waters and be willing to adapt

 

Today, every brand has an opportunity to learn how to reach consumers on their mobile devices. That means taking action now—such as launching a pilot mobile program, extracting key learnings from the initiative, and applying the added knowledge to your next campaign—will be key to long term success in the mobile channel. The mobile space is evolving rapidly so you may want to “dip your toes in the water” now in order to be ready for the future.

 

10. Keep it simple

 

If you’re new to mobile marketing, perhaps the best advice is to keep your initiative simple. Voice and text messaging are being used by leading brands around the world and are seeing high adoption and significant success. For example, major airlines offer voice or text alerts for schedule changes, and leading brands from retailers to food and beverage companies engage consumers through simple mobile promotions or mobile coupons. Keeping it simple means ensuring your brand’s message is clear and relevant to the user who receives it, but it also means that the campaign that you launch is easy for the consumer to use—and understand—using technologies that are available today. A campaign that requires a detailed instruction manual may not help the brand achieve their desired results.

 

11. Ensure a relevant and sustained proposition to the consumer

 

Marketing opportunities in the mobile space should focus on providing relevance and value to your consumer. A successful campaign will continue to present relevant, sustained value to the consumer—and ensure that every interaction is a valuable interaction. In expanding a brand’s digital presence through display, search and even video, a targeted mobile message and content that adds value can be the first step in gathering insights as well as generating measurable results.

 

12. Have fun!

 

Mobile presents many opportunities for creativity, innovation and exploration. Try it today to determine the best opportunities for your consumer, and have fun!

If you would like to contribute an article or would like to add a comment please contact Marie or if you would like to find out more about what our services can offer you please submit a form at Teimlo

Cool Stuff # 17 SayTweet

Cool Stuff is the Teimlo blog series to help you out by telling you about some useful applications and websites that could help you with your business.

 

This is a fun application from SayTweet . It is twitter tool which lets you to have some fun with your as well as other users’ twitter statuses. It is a simple tool that lets you create a twitter badge, which they call a ” canvas “, which could be any pic you upload on their site. You can tag an image with twitter usernames and this will be automatically updating your twitter status on the picture.

Teimlo derives no financial benefit from featuring SayTweet in this series. If SayTweet is useful to you please comment and/or share this entry.

Expert Voices #6 Does a Church need marketing?

Expert Voices is the Teimlo blog entry series dedicated to sourcing expert knowledge for our readers and customers. Please read, enjoy, share comment.

Does a Church need marketing?

By: Kennedy Imuere CEO of Strictly Business Consulting. Kennedy works as a Consultant-Trainer-Speaker-Author in the UK.

Before we can answer this simple question, we need to look at the elements which make up the marketing. In general these are referred to as the 4P’s for products and 7P’s for services.

Clearly a Church will fall under the 7P’s because it is a service.

What are the 7P’s?

7P’s are an abbreviation used by marketing professionals to help them remember these fundamental elements.

The 7P’s are:
• Product
• Promotion
• Price
• Place
• Physical Evidence
• People
• Process

How does this apply to the Church?

Product: the product the Church has to offer is the Gospel of Our Lord, Jesus Christ, which is the best product in the market today. Don’t you agree? This product can totally transform your life and it is not marketed enough - why?

Promotion: how is the Church communicating this message to its potential market which is everybody? The Bible says in Mark, Chapter 16 verse 15: And he said unto them, Go ye into all the world, and preach the gospel to every creature (KJV). I am sure this verse is in your bible. Clearly if the Church can gets this P right, the Church will grow immensely.

Price: Even though the Gospel is FREE, the Church still has bills to pay and the income is viewed as the price that is the member tithes and offering. Clearly you cannot eat in MacDonald’s restaurant and go and pay at KFC. Therefore all members should tithe in their local Church. The Bible commands us in Malachi 3 verse 10: Bring ye all the tithes into the storehouse, that there may be meat in mine house, and prove me now herewith, saith the LORD of hosts, if I will not open you the windows of heaven, and pour you out a blessing, that there shall not be room enough to receive it (KJV).

Place: This is the most important P for the Churches – especially Christian ones that are highly blessed with cars: everybody wants to drive to Church on Sunday.  However, if the Church is poorly located, then parking is a major issue. I clearly believe that most Church planters do not take this into consideration in their planning, hence problems with the community at large and the locals being forced - in some cases - to introduce parking restrictions outside Churches in the UK.

Physical Evidence: This P is looking at the presentation of the Church - that is the decoration and the colour scheme. You can say that this is not important because ultimately we are not gathering to please man but to receive from God. But, unfortunately, we are human beings which means unless we are comfortable, we will not stay or listen to the message.
 
People: This P is the one that can make or break a Church because the income of the Church depends on the membership to a degree. It’s true to say that Church generally needs dedicated members who are committed both spiritually and financially. A Pastor – often the lynchpin of any Church - should spend his time at the feet of the Lord to receive so he can be of a greater blessing to the congregation.

Process: This P looks at the way the whole Church operates - generally, what happens to the offerings and tithes, the number of staff and the entire department that the Church needs to function. For example, how does the Church get its donations or tithes? Is it through standing orders or cheques? I am guessing it does not look at the marketing or publicity department because it does not have one.

Clearly the 7P’s can be applied to the Church effectively and this in turn means a Church does need marketing. I guess for most Church Leaders the view of marketing is perhaps very narrow because when they hear the word marketing they think you are calling to sell them some product or service they do not need. What do you think of when you hear the word marketing? Anyway now you know better.

Teimlo would like to thank Kennedy Imuere for contributing this article to the Expert Voice blog series. Please ensure to watch this blog for further entries providing you with expert knowledge. If you would like to contribute an article please contact Marie.

 

Book Review # 6: Upgrade your life

Book reviews from Teimlo is our blog series devised to recommmend marketing and networking books that could help with your business.

The following book review has been contributed by Phil Terrett from Teimlo.

Upgrade your life

Gina Trapani

ISBN 978-0-470-23836-3

Upgrade your life is a lifehacker book that contains 116 hacks to help you simplify your life or increase productivity.  Before I read it I read Duffbert’s  review which likened some of the tips to being able to scratch an itch that you had had for a long time. There are excellent tips across a wide variety of subjects and it would be surprising if you did not find something to help.

If you have read Upgrade your life and would like to leave comment please feel free to do so. If you would like to contribute a book review please contact Marie.

Mobile Marketing Information, Tips and Advice # 3: 12 Things You Must Know to Be Successful with Mobile Marketing (Part 2)

Mobile Marketing Information, Tips and Advice is Teimlo's exciting new blog series dedicated to bringing you expert knowledge and some of the latest information, tips and advice on mobile marketing that could be of real use. Please read, enjoy and share comment.

The following article is continued from part1

By Richard Westlund kindly contibuted by the MMA.

Planning a campaign

4. Define your strategic objectives and leverage mobile’s unique capabilities
Planning an effective campaign begins with a discussion of a marketer’s strategic objectives for the entire campaign.You need to look at the big picture, first, and then determine which mobile solution fits into the overall marketing mix. Unlike other media, mobile can reach consumers making a buying decision anytime, anywhere (including at the point of sale). Its reach extends to the business traveler, the parent running errands and young adults chatting with their friends. As Gene Keenan, vice president of mobile strategy at Isobar, says,“Mobile lets you build a highly personalized dialogue with the individual consumer. That’s very different from the old mass market model of advertising.”

5. Identify your target audience

Understanding the target demographic, including age, sex and mobile technology skill levels, for your campaign is key to a campaign’s success and will help you to determine what mobile media best suits the marketer’s strategic objectives. Your analysis may indicate that some consumer segments and/or geographies rely heavily on their mobile phones and utilize a wide variety of data services, while others are less familiar with functions like video services or browsing the mobile web. Understanding your audience will help you to focus on the needs of the campaign, and not simply guide selection based on “cool” technology. Brands and marketers who can see beyond the technology and physical formats, and recognize the underlying value of the campaign to their target audience tend to run successful mobile marketing campaigns. That means the mobile technology has to fit the campaign’s marketing object objectives and target audience.

6. Set clear, measurable goals

Because mobile marketing campaigns come in many different flavors, it’s essential to determine the desired and measurable results right from the start. Do you want a certain number of consumers to click through to a web site or to present retailers with a coupon displayed on a handset to drive acquisition? Or are you seeking to build awareness or to increase brand loyalty as measured by traditional or digital marketing tools? Starting with your strategic objectives and defining your goals will be key to campaign success.

7. Integrate effectively into a cross media campaign

Mobile is most effective when used in a multichannel program, enhancing and complementing offline and online strategies. Consider deploying a holistic, 360-degree plan that might include the use of TV, web, print or outdoor ads with an embedded mobile “call to action” as an integral part of the campaign. When and where you reach consumers makes a critical difference in the success of the mobile component. The timing and relevance of the consumer interaction are even more important in driving quality mobile consumer engagement than with other marketing channels.

Part 3 of this article will be published shortly so please check back soon. If you would like to contribute an article please contact Marie or of you would like to find out more about our services please submit a form at http://www.teimlo.com/contact_us/